theories fell out of favor. He somehow, at least in 
the popular sense, got lost. Why do you think this 
happened?

A:  I don’t think his ideas ever fell out of favor 
among the scholars, OK. But you see McLuhan was 
a big pop phenomena, and as all pop things, they 
have their moment and then they fall off or decay 
exponentially. So he was just going through 
natural decay of superficial admirers of his work. 
What was happening though, was that a revolution 
was taking place. The microcomputer was 
introduced during the time of his death. He died 
December 31st 1980, just when the microcomputer